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Brands build on International Women's Day, Fifa builds a bigger World Cup, and Patrick Murphy explains DDMC Fortis' plans in Asian soccer

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SportsPro
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Published on 13 Mar 2019 / In

SportsPro editor at large Eoin Connolly is back at headquarters to catch up with senior writer Sam Carp, freshly returned from a stint at Sportel Asia in Macau.  On the agenda: the efforts of brands like Nike, Visa and Adidas to capitalise on the momentum of women's soccer; Fifa's push to expand its 2022 World Cup to 48 teams across the Gulf; and the players' council intrigue to oust well-regarded ATP president Chris Kermode. There's also time to discuss Sky Sports' Comcast-era crossovers with NBC, and the diverse broadcast markets of Asia, while DDMC Fortis chief executive Patrick Murphy lays out plans for the agency's eight-year rights partnership with the Asian Football Confederation.

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